What We’re Looking At Right Now
Clara Nielsen
Strategy
Inspiration rarely arrives from a single place. It comes from moving between disciplines, noticing small details, and paying attention to things that don't immediately seem connected.
At the studio, we're constantly collecting references — books, buildings, photographs, films, typefaces, objects, interfaces, and fragments of everyday life. Some become part of our work. Most simply change the way we look at things.
Here are a few things occupying our attention lately.
Architecture, Objects & Space
We're interested in spaces that feel deliberate without feeling overly designed. Quiet interiors, unusual proportions, raw materials, and the relationship between light and structure.
Architecture has always offered useful lessons for digital design. The way a room guides movement isn't so different from the way an interface guides attention. Both rely on rhythm, hierarchy, scale, and moments of pause.
We're particularly drawn to work that understands the value of empty space.
Images With a Point of View
We're also looking at photography that feels observed rather than constructed.
There's something compelling about an image that doesn't explain itself immediately. Imperfect framing, unexpected compositions, natural light, and subtle gestures can often communicate more than highly polished imagery.
For brands, photography isn't simply decoration. It can establish an entire emotional world.
Typography & Digital Culture
Typography continues to be one of our favorite places to experiment.
We're interested in the tension between familiar and unfamiliar forms — type that feels contemporary without becoming disposable, and systems that can shift between editorial layouts and digital interfaces.
We're also paying attention to how digital culture is changing our expectations of interaction. As interfaces become increasingly intelligent and responsive, the opportunity isn't necessarily to add more complexity. It may be to make technology feel quieter, more intuitive, and more human.
Staying Curious
The most useful references aren't always the ones that can be directly translated into a project.
Sometimes a photograph simply makes us reconsider composition. A building changes how we think about proportion. A film suggests a different approach to pacing. A piece of music reminds us that atmosphere can be more powerful than information.
That's what we're looking for.
Not trends to reproduce, but ideas that change the way we see.
